Combos Puts New Flavors to the Test

The Combos brand is putting some new flavors to the test with an interactive Web video series, “The Combos Files,” hosted by celebrity chef Graham Elliot and featuring a variety of celebrities taste-testing flavor pairings to determine the best ones.

The series, which airs weekly on the Combos Facebook page, follows Elliot as he creates and rates fan-submitted flavor combinations – pickles and ice cream; ketchup and eggs; jalapenos and habanero; to name a few – alongside the celebrity panel, including pro football players Devin Hester and Robbie Gould, WWE’s Eve Torres, and NASCAR driver Kyle Busch.

“Combos Snack fans are always sending ideas for new flavors, some of which look appetizing and some of which leave us scratching our heads,” said Ellen Thompson, marketing director for Hackettstown, N.J.-based Mars Chocolate North America. “The Combos brand continues to show its expertise in unique flavor combinations, so it was only natural that we finally put our fans’ ideas to the test and end these great taste debates, once and for all.”

Throughout the series, Elliot, the celebrities and Combos fans will help determine whether the flavor combinations are bad or good – a nod to the new “Bad combo, Good Combos” advertising campaign that launched this summer.

“Chinese food combinations, dessert combinations, super spicy combinations – you name it, we’re going to try it,” said Elliot. “I’m really going to need to bring my A game into the Combos Brand Taste Kitchen each and every time.”