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Coleman Launches New All Natural Line for Conventional Retailers

GOLDEN, Colo. -- Coleman Natural Foods, a leading naturalmeat company, has introduced a new line of all natural beef, poultry, lamb, pork and sausage products specifically for the conventional grocery channel.

The new "Coleman Purely Natural" line will be offered in dedicated natural meat sections within conventional grocery stores across the country. The 4' x 6' case set will allow retailers to offer a full variety of natural and organic meat products. Coleman will create and manage the entire case set for them, according to Mel Coleman Jr., chairman of the company that bears his name.

Coleman said company research confirmed that consumers are undergoing significant life changes that have caused them to rethink their current food and eating habits and seek all natural and organic products. "The entire food industry is undergoing some of the most profound changes in its history," said Coleman. "In recent years, the demand for premium natural foods has grown at an incredible rate."

He predicted the new set in the conventional grocery market would prove to be a popular destination for many more consumers. "Many of the largest grocers today are interested in providing premium natural and organic foods to shoppers in an easy-to-find location with a broad selection of products. The Coleman Purely Natural brand meets the needs of grocers and consumers alike."

Jeff Tripician, Coleman Natural Foods' v.p./c.m.o. said while today's consumers are interested in both the quality and taste, "greater numbers are increasingly concerned about the use of antibiotics and hormones. Coleman Purely Natural is committed to the highest standard for all natural and organic products. We are seeking new ways to bring our customers greater value, quality and service."

By offering various all-natural protein options at conventional grocery stores, Coleman is presenting consumers with a wider natural meat option/alternative, much like the choices they have in the produce and dairy areas of the store, Tripician added.

Coleman will continue to offer its popular all natural and organic products into the natural channel under the Hans' All Natural; Rocky the Range Chicken; Rocky Jr.; Rosie the Organic Chicken; and Coleman Natural Meats brands.
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