Coke Selling Caribou Iced Coffee at Retail

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Coke Selling Caribou Iced Coffee at Retail

08/23/2007
ATLANTA -- Coca-Cola North America (CCNA) said yesterday that it's joining forces with Minneapolis-based Caribou Coffee in a national launch of a new line of premium ready-to-drink iced coffees. The launch kicks off this month in Midwest and Southeast cities.

Caribou Coffee claims to be the second-largest specialty coffee company in the United States, with 480 coffeehouses, including 39 licensed locations.

Caribou Iced Coffee will be available in three flavors -- Regular, Espresso, and Vanilla -- and will be packaged in a 12-ounce reclosable Alumi-Tek aluminum bottle from Ball Corp. The suggested retail price will be at parity with the category in leading convenience stores and other retail outlets initially in Minneapolis; Chicago; Atlanta; Cincinnati; Columbus, Ohio; Detroit; and Kansas City, and will be available in Caribou Coffee retail outlets in coming months, the companies said.

The Caribou Iced Coffee launch will be support