Coke Names Outsider Top Marketing Exec

ATLANTA - Coca-Cola Co. named Daniel P. Palumbo its new chief marketing officer on Tuesday, four days after he resigned as an executive at Eastman Kodak Co.

Palumbo was as a senior VP and head of consumer imaging products and services at Eastman Kodak. The company announced his departure on Friday, saying he was leaving "to pursue other interests."

In his new role at Atlanta-based Coke, Palumbo will be responsible for overseeing marketing and brand building at the world's largest beverage maker. He will report to Steve Heyer, Coke's president and chief operating officer.

The top marketing job at Coke had been open since March, when Stephen C. Jones resigned.

"Dan brings to Coca-Cola enormous experience in managing some of the world's largest and most familiar brands," Heyer said in a statement. "His expertise will enable us to move forward with greater intensity and focus to drive profitable growth through innovative and integrated marketing."

Palumbo worked for Procter & Gamble Co. before joining Kodak.
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