Coffee With a Creamy Kick
Top-selling coffee liqueur Kahlúa® is expanding its lineup of premium offerings for the holidays with the limited-edition release of Kahlúa Coffee Cream Liqueur. Made with 100 percent Arabica coffee beans that are shade-grown in the Veracruz region of Mexico, and fresh, natural cream, the product can be imbibed neat, over ice or in coffee drinks, according to Purchase, N.Y.-based premium spirits and wine company Pernod Ricard USA. Kahlúa is supporting the rollout of Kahlúa Coffee Cream with such initiatives as consumer and trade print advertising, digital activation, merchandising display pieces and POS materials. Available at retail from Oct. 1 thorugh Dec. 31, the item will retail for a suggested price of $17.99 per 750-milliliter bottle. For more information, visit www.acceptresponsibility.org.