Chicken Sausages

GNP Co., the Midwest’s largest chicken producer, has introduced its first-ever line of Gold’n Plump chicken sausages, brats and breakfast links. Featuring 50 percent less fat than most pork varieties and often less fat and sodium than many rival poultry sausages, the gluten- and nitrate-free varieties are Parmesan Italian Dinner Sausage, Hot Italian Dinner Sausage and Chicken Bratwurst in a 19-ounce, five-link package, and Apple Maple Breakfast Links in a 12-ounce, 14-link package; all but the Parmesan Italian are also dairy-free. Now available for distribution nationwide, the products, which are shipped frozen, carry SRPs ranging from $4.49 to $5.99.

St. Cloud, Minn.-based GNP will provide point-of-sale materials and select advertising for the new products, as well as in-store demonstrations to boost consumer awareness. Additionally, the fixed-weight, scannable packaging provides price promotion opportunities and merchandising flexibility for retailers, enabling them to easily run promotions such as two for $5 or cross-promote with other categories to encourage product trial.