CGA Names Scholz Sr. Director of Business Development

The California Grocers Association has named Doug Scholz to the newly created position of senior director of business development and strategic partnership, effective July 9.

“As CGA looks to diversify its revenue sources in light of our ever-changing economy, it became apparent that the association should place greater emphasis on strengthening its relationships with its valued partners and explore new opportunities,” said Ronald Fong president and CEO of the Sacramento-based association.

In his new role, Scholz is responsible for maintaining and expanding CGA’s current revenue stream while developing new business opportunities. His additional responsibilities include managing the association’s annual conference, membership, industry events, sponsorships, and fundraising efforts.

Scholz comes to CGA with more than 23 years of experience in marketing and partner development. Most recently, he was director of partner marketing for the Sacramento Convention & Visitors Bureau. Before that, he was director of sales and premium seating for Maloof Sports and Entertainment. He has also held various marketing positions for Viacom International in its Paramount Parks Division.

“Doug possesses the talent and qualifications we were seeking for this new dynamic position at CGA,” said Fong. “His skill set and leadership qualities will allow his team to develop new business opportunities for the association, and strengthen relationships with our strategic partners.”

Scholz will also oversee a department that includes the director of events and sponsorships, and the association’s membership manager.