Cargill awarded $5,000 to Adrianna Alvarez-Sifuentes of Arlington, Texas -- the grand-prize winner of its Rumba specialty meats brand "Warmth of Home" consumer sweepstakes.
Alvarez-Sifuentes was presented the grand prize during a surprise event at her home with family and neighbors present. She said she plans to use the prize money to help pay for home repairs.
Cargill launched the Rumba brand "Warmth of Home" sweepstakes as its first national bilingual promotion at the end of 2010.
In addition to the grand prize, 98 additional $500 cash prizes were awarded. During the promotion, select product packages also included $1-off coupons toward the purchase of Rumba products.
Developed specifically with the tastes and preferences of multicultural consumers in mind, the Rumba brand consists of 33 fresh, never frozen beef and pork specialty meat cuts.