Cargill, Meyer Natural Foods Form Joint Go-to-Market Deal

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Cargill, Meyer Natural Foods Form Joint Go-to-Market Deal

Cargill’s U.S. beef business and Meyer Natural Foods have aligned for a multi-year agreement to create a collaborative go-to-market effort that will focus on expanding sales of Meyer Natural Angus and Laura’s Lean Beef natural and organic beef products to Cargill’s retail and foodservice customers. Products sold under the joint marketing arrangement will be produced for Meyer by Cargill at its Fort Morgan, Colo., processing facility.

“This arrangement will result in our customers having an expanded selection of high-quality beef products which they can offer consumers,” said John Keating, president of Cargill’s Wichita, Kan.-based U.S. beef business. “Consumers increasingly seek variety, quality and value in the beef they consume, and our collaboration with Meyer is a win-win for everyone.”

Meyer Natural Foods product will be more readily available to retailers, foodservice customers and consumers, added Keating. “Cargill will also be able to help customers’ better meet the desire for prime and choice Angus beef from verified origins, raised in certified humane conditions using no antibiotics or hormones under the Meyer Natural Angus brand or lean, heart-healthy beef under the Laura’s Lean Beef brand,” he noted.

Bill Rupp, president of Loveland, Colo.-based Meyer Natural Foods praised Cargill’s “long-standing, stellar reputation for producing the optimal product solutions for their many customers throughout the U.S. and around the world.” Rupp further said observed that Meyer’s natural and organic beef products aptly complement Cargill’s expansive beef offerings.

Terms of the agreement, which became effective in late May, weren’t disclosed.