Caputo’s Deploys Self-Service Cake Ordering Kiosk

Community-based independent Angelo Caputo’s Fresh Market is piloting a self-service custom cake ordering kiosk at one of its Chicago stores as an extra service to its shoppers.

The kiosk, developed by Hoffman Estates, Ill.-based ADUSA, Inc. which said it’s the first of its kind, enables shoppers to select cake types, fillings, frostings, toppings, and decorations. Orders are sent to bakery staff in the store, as well as to an offsite manufacturing facility, so that there is built-in confirmation between the manufacturing process and eventual delivery to the customer.

“We continue to find that self-service is very helpful to our customers and therefore in line with our strategy to make our stores as convenient and pleasant as possible to shop,” according to Robertino Presta, CEO of Caputo’s . “Our deli kiosks have been well received by our clientele, and we expect the same will be true of the bakery kiosk.”

Contact information for the customer is captured by the system in case questions arise before, or during, manufacturing. “In contrast to our Fresh Foods Kiosks, which are certainly about order accuracy, but more importantly about convenience and speed-of-use, our bakery kiosks ensure, and confirm, accuracy for what is a very important order for the customer, usually associated to a special event in their life,” said Juan C. Perez, president of ADUSA, Inc.

ADUSA is the leading provider of self-ordering kiosk and queue management solutions for grocery supermarkets. Its clients include Dillon’s, Dorothy Lane Market, Fred Meyer, Fry’s Food & Drug, Hannaford Bros., Kroger, Price Chopper, Schnuck Markets, and Stew Leonards’s.