Campbell Appoints CMO
Campbell Soup Co. has appointed Michael Senackerib to the newly created role of Chief Marketing Officer, reporting directly to Campbell’s president and CEO, Denise Morrison.
Senackerib will lead Campbell’s marketing function, including marketing services, global advertising, design, media, digital marketing and consumer and customer insights. “I’m excited to return to Campbell and its portfolio of iconic brands, particularly as the company is increasing its focus on consumer trends, reinvigorating its brand building and delivering accelerated innovation,” Senackerib said. “I look forward to leading Campbell’s marketing function to engage with our consumers around the world.”
Senackerib was most recently SVP and CMO at the Hertz Corp. where he held global responsibility for brand and digital marketing, pricing and yield management across all divisions. As chief marketer, he led product management, market research, CRM, and travel partnership marketing. During his tenure, Senackerib enhanced Hertz’s marketing capabilities and achieved significant revenue growth plus strong profit improvement. Additionally, Senackerib has held marketing and general management roles of increasing responsibility in the food industry, including at Campbell, from 1992 to 1996.
“Mike brings extensive knowledge in two of Campbell’s core categories and has deep experience running consumer-focused businesses," Morrison said. "His marketing expertise and business acumen make him the right leader for our marketing organization and complements our talented team.”
Camden, N.J.-based Campbell Soup Co. maintains a portfolio of market-leading brands, including Pepperidge Farm, Arnott's, V8 and Bolthouse Farms. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes.