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Calif. Strawberry Comm. Adds Category Development Manager

WATSONVILLE, CA - Karen Dutra has joined the California Strawberry Commission (CSC) here as category development manager. In her new post, Dutra will assist in the development and execution of programs to increase category sales for California strawberries with key retail and foodservice accounts in North America.

Based in Watsonville, Dutra is part of CSC's category development team, which also keeps industry and trade apprised of crop and market conditions.
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