Busy Social Life
Looking to keep the pressure on Coca-Cola’s Vitaminwater, competitor, SoBe Lifewater, is getting social the summer. The PepsiCo-owned brand will lean heavily on traditional ads as well as an extensive social media campaign, encompassing such sites as Twitter and Facebook, to promote its two new flavors: Acai Fruit Punch and Mango Melon. The latest additions to Purchase, N.Y.-based PepsiCo’s zero-calorie product line, both items are naturally sweetened by Stevia. Throughout the summer, Lifewater will give out 3 million samples at events. Sobe’s suggested retail price is $1.29 per 20-ounce bottle. More information is available at www.sobeworld.com.