Research Topic

WASHINGTON -- According to a study released at the recent Grocery Manufacturers Association (GMA) Merchandising, Sales and Marketing Conference, outsourcing of sales and marketing functions among CPG manufacturers is estimated to grow 15 percent per year between 2005 and 2008. This growth will be driven by expected shifts from CPG direct sales to agencies, and growth of representation in new product categories, such as naturals and organics, and retail channels. The study further assigns a quantitative value to the current level of outsourcing at $4.2 billion in annual cost savings.

WASHINGTON -- The Advertising Council, in partnership with the National Marine Sanctuary Foundation (NMSF), the National Oceanic and Atmospheric Administration (NOAA), Environmental Defense, and the Walt Disney Studios' Buena Vista Worldwide Home Entertainment Division, is launching a multimedia public service advertising (PSA) campaign designed to encourage all Americans to protect the oceans from marine debris.

BOSTON -- The Boston City Council has unanimously voted to oppose a measure that would permit food retailers to obtain special "wine at food store" licenses, according to a published report. The purely symbolic gesture was designed to let constituents know where the councilors stand on the issue of allowing wine at food stores.

WASHINGTON -- The Advertising Council, in partnership with the National Marine Sanctuary Foundation (NMSF), the National Oceanic and Atmospheric Administration (NOAA), Environmental Defense, and the Walt Disney Studios' Buena Vista Worldwide Home Entertainment Division, is launching a multimedia public service advertising (PSA) campaign designed to encourage all Americans to protect the oceans from marine debris.

WASHINGTON -- The Advertising Council, in partnership with the National Marine Sanctuary Foundation (NMSF), the National Oceanic and Atmospheric Administration (NOAA), Environmental Defense, and the Walt Disney Studios' Buena Vista Worldwide Home Entertainment Division, is launching a multimedia public service advertising (PSA) campaign designed to encourage all Americans to protect the oceans from marine debris.

WASHINGTON -- According to a study released at the recent Grocery Manufacturers Association (GMA) Merchandising, Sales and Marketing Conference, outsourcing of sales and marketing functions among CPG manufacturers is estimated to grow 15 percent per year between 2005 and 2008. This growth will be driven by expected shifts from CPG direct sales to agencies, and growth of representation in new product categories, such as naturals and organics, and retail channels. The study further assigns a quantitative value to the current level of outsourcing at $4.2 billion in annual cost savings.

DES MOINES, Iowa -- Consumers across the globe are gaining positive experiences with U.S. pork in view of U.S. pork posting 14 straight years of record-breaking exports through 2005, followed by increased volume exports in the first half of 2006, according to the National Pork Board (NPB) here.

SANTA MONICA, Calif. - Supermarket Guru and PG contributor Phil Lempert has revised his online product rating system to help consumers make better food choices.