Busch’s Debuts Personalized Online Shopping, Savings

In a bid to help its customers save time and money, 15-store Busch’s Fresh Food Market has launched a free “MyWay” online program that alerts members to sale prices on their favorite items via weekly e-mail alerts.

Once signed up, customers of the Ann Arbor, Mich.-based grocer can receive sale price alerts in two-week increments while also having the option to place online orders for easy curbside pickup.

“We like to think of MyWay as the biggest convenience since the shopping cart,” said Kim Brown, Busch’s director of marketing. “MyWay makes it easy to save money and time on grocery shopping. Current members tell us they save 20 percent to 40 percent on their weekly groceries when they use the system to shop for sales.”

Busch’s MyWay members can use their home computers to create personalized shopping lists based on their needs. Shopping lists can also be generated from a MyWay member’s personal shopping history, which grows with every shopping trip. Members can create multiple lists, which can be saved in the member account for repeated use and further tailored to accommodate special dietary needs like gluten-free or organic items.

Company president John Busch said he expects the program, which is Available in all 15 Busch’s stores, to go over big with shoppers, who will be able “to effortlessly enjoy the fine values we offer. MyWay personalizes sale information according to what our guests like, and allows them to quickly and easily plan meals, shop and save.”
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