Bruno’s Supermarkets this Wednesday will launch a new, more interactive grocery experience for customers with a variety of tools to make their online shopping easier, cheaper, and more productive.
The new website provides customers with tools to form an online shopping list from weekly ads and daily recipes, as well as product information for more knowledgeable food selection. The new coupon feature, located in the weekly ads section, allows customers to add the savings slips directly to their cart and print them along with their shopping lists.
“We are bringing a new, more informative, easier-to-use website to our customers,” says Max Henderson, president of Southern Family Markets. “We hope Bruno’s shoppers take full advantage of the expanded shopping resources and opportunities for added value this site provides.”
The site will highlight weekly specials and, at select times, offer additional savings via coupons or special offers either on the home page or via an e-blast to subscribers. This is something new for Bruno’s, so the measure of the effectiveness of the site’s extra value is much anticipated.
Other added value sections include basic informative guides to gluten-free and natural vs. organic shopping, a wine pairing list that includes meats, cheeses, and more food favorites, menu ideas for hosting parties and holiday events, a monthly update on which produce items are provided by local farmers and which selections are “ripe,” as well as a monthly meal solution for a family of four for under $20.
As the site expands, users can expect more detailed menus in the Bakery and Deli sections, particularly on the Swiss Pastry Shoppe and Bruno’s-to-Go pages. Also to come are online order forms for the grocer’s Deli Ready-to-Go holiday menus (available for Thanksgiving, Christmas and Easter).
Future plans include broadening Bruno’s web presence to include the social media sites facebook and twitter..
Which it expects to be active by mid-August
Bruno’s Supermarkets is part of Southern Family Markets, a retail chain compromised of all Bruno’s, Food World and Southern Family Markets locations, as well as select Piggly Wiggly stores in Mississippi, Georgia and Alabama. Headquartered in Birmingham, Ala., Southern Family Markets is an affiliate of C&S Wholesale Grocers, a distributor based in Keene, N.H.