Brown Rice by the Pound

Lundberg Family Farms, the No. 1 producer of organic rice and rice products in the United States, has now brought out Eco-Farmed Short Grain Brown Rice and Eco-Farmed Long Grain Brown Rice in WIC-eligible 1-pound bags. Food packages and nutrition education are the primary means by which the nutritional program influences the dietary quality and habits of participating low-income women and children. “We believe that our healthy Eco-Farmed rice should be available to everyone, regardless of income,” said Grant Lundberg, CEO of the Richvale, Calif.-based company. “By having our new 1-pound brown rice packages designated as WIC-eligible, we will help a new group of consumers gain access to the healthful benefits of Lundberg’s brown rice.” Both of the gluten-free, kosher, non-GMO varieties provide 45 grams of whole grain per serving and are a good source of fiber. The suggested retail price is $1.89 per package. For further information, visit www.lundberg.com.