Brookshire Grocery Co. Sets New Direction for Store Brands

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Brookshire Grocery Co. Sets New Direction for Store Brands

TYLER, Texas -- Brookshire Grocery Co. is joining forces with Daymon Worldwide to take a new direction for its store brand program. Specifically, the regional grocer intends to increase its market share in its own brands by offering a multi-tiered store brand program.

"Daymon brings a world of knowledge and experience to the essential store brand aspect of our business," said Chris Hardin, director of store brands for Brookshire Grocery, in a statement. "Their expertise in the creation and selling of store brands will take us to the next level in serving our customers."

Brookshire is also a member of Topco and is expanding into even more Topco store brand tiers, including the TopCare, Food Club, Valu-time, Full Circle, and World Classics brands.

"Topco has proven to be a strategic partner in the planning of our new program," said Hardin.

Rick Rayford, president and c.e.o. for Brookshire, noted: "Our corporate commitment to a revitalized store brand program is one of the most important aspects of our future success."