Brookshire Grocery Co. to Launch Chain-Wide NASCAR Promo

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Brookshire Grocery Co. to Launch Chain-Wide NASCAR Promo

Shoppers at more than 125 Brookshire’s Food & Pharmacy locations across Texas, Arkansas, Louisiana and Mississippi can get close to the action of NASCAR Chase for the Sprint Cup -- the sport’s 10-race playoff shootout -- with a wide range of in-store activities that include a chance to win a trip to the NASCAR Sprint Cup Series Champion’s Week in Las Vegas.

Beginning Sept. 30, all Brookshire Grocery Co. locations, including the grocer’s retail outlet at Texas Motor Speedway, will showcase special “Chase for the Savings” promotions featuring official NASCAR products from Coca-Cola, Kraft, Unilever, Kellogg Co., Procter & Gamble and Mars. Each store will host displays showcasing the featured products during the five weeks of the program, ending Nov. 9.

“Brookshire’s has always been a favorite shopping location for NASCAR fans across the south, and our new partnership with NASCAR will bring the thrill of racing closer than ever to our customers,” said Rick Rayford, president and CEO of the Tyler, Texas-based regional independent. “This program that NASCAR created will reward our customers with great prices, great prizes, a special race ticket offer and special NASCAR-themed displays throughout our stores.”

As part of the promotion, when shoppers purchase $15 worth of participating products at Brookshire’s, they can secure for $99 two front-stretch race tickets for the Dickies 500 NASCAR Sprint Cup Series event at Texas Motor Speedway Nov. 8.

In addition, customers purchasing official NASCAR products will have the opportunity to enter a sweepstakes to win a trip to Las Vegas for NASCAR’s Sprint Cup Series Champions Week, where they’ll attend special VIP events and interact with NASCAR drivers and celebrity guests.

Prize opportunities extend to Brookshire’s store directors as well, who have the opportunity to win NASCAR prizes by creatively using the partner products in a store director’s display contest.

NASCAR is providing Brookshire’s with consumer marketing support such as Chase-themed store materials and showcasing the promotion on NASCAR.COM. The promotion will be featured in Brookshire’s weekly circulars reaching nearly 2 million consumers, as well as the store’s Celebrate Cooking magazine.

Featured products include Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Powerade, Ritz Crackers, Oreo, Hellman’s, Klondike, Ragù, Lipton, M&M’s, Snickers, 3 Musketeers, Milky Way, Twix, Frosted Flakes, Yogos Bites, Pop-Tarts, Nutri-Grain, Gillette, Old Spice and Prilosec OTC.

Brookshire’s operates 156 stores in Texas, Louisiana, Arkansas and Mississippi.