Brazilian Retailer Sticks With DemandTec Price Optimization Software

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Brazilian Retailer Sticks With DemandTec Price Optimization Software

DemandTec, Inc., a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced that

Grupo Pao de Acucar, a division of Companhia Brasileira de Distribuicao (PNA) and the largest retail group in Brazil, has renewed its subscription to DemandTec.s Everyday Price Optimization software service. The Sao Paulo-based retailer, which operates over 1,000 stores across a range of store formats, has been a DemandTec customer since 2007.

With DemandTec’s advanced analytical capabilities, Grupo Pao de Acucar has enabled its business users to execute more effective pricing strategies. Employing the provider’s Everyday Price Optimization software service, the retailer automates the process of planning and optimizing its pricing activities.

“DemandTec provides us with the competitive edge to serve an extremely diverse shopper base with more localized pricing strategies,” noted Pao de Acucar EVP and chief supply chain officer Hugo Bethlem. “Thus far, we’ve been able to drive improved financial results and price image with our shoppers.”

Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization, a comprehensive solution for managing and optimizing pricing across the entire store. The solution, which additionally includes the Promotion Optimization and Markdown Optimization software services, enables retailers to understand, predict and influence consumer demand to reach financial and price image objectives.

“The retail industry as a whole is a challenging one, with stiff competition driving the need to find new and innovative ways to propel revenues and margins,” said Dan Fishback, president and CEO of San Mateo, Calif.-based DemandTec. “Grupo Pao de Acucar is recognized by the industry as a leader in what is a highly competitive and economically diverse Brazilian retail environment.”

All DemandTec software services, including Everyday Price Optimization, are delivered via the DemandTec TradePoint Network, an Internet-based platform connecting all DemandTec software services used by retailers and their suppliers to collaborate on pricing, promotion, assortment and other decisions. The approximately 10,000 retailer and manufacturer end-users on the network have collaborated on over 3 million trade deals to date, according to the vendor.

Companhia Brasileira de Distribuicao, along with its subsidiaries, is a retailer and wholesaler of food products, bazaar articles, clothing, home appliances and other items through its chain of hypermarkets, supermarkets, specialized and department stores, convenience stores, and the Internet. The company’s banners include Pao de Acucar, CompreBem and Extra.

DemandTec retail customers include Ahold USA, Delhaize America, HEB Grocery Co., Target and Walmart.