Boulder Brands Square Tubs

Boulder Brands is rolling out an innovative square package for its Smart Balance buttery spreads and Earth Balance natural and organic buttery spreads, designed to revolutionize the way products are displayed in the dairy case and stored in the warehouse. With the conversion from round to square space-saving tubs, Boulder Brands expects shelf efficiency to increase by 50 percent and warehouse efficiency to increase by up to 60 percent. Additionally, a study conducted by Renewable Choice Energy finds that the new 4-inch wide design will reduce greenhouse gas emissions associated with packaging, distribution and retail energy-use by 18 percent over the course of the product’s life cycle. All 13 varieties of Smart Balance ($3.29-$3.49) and five varieties of Earth Balance ($4.29 - $4.49) in the new square packaging will begin to appear on grocery shelves in late Q2 and should fully replace the round tubs by mid Q3.