Bottom Dollar Food Marks 1st Birthday in 2 Markets
Bottom Dollar Food celebrated its first birthday in the greater Pittsburgh and Youngstown, Ohio, areas on Jan. 31 with “Random Acts of Savings,” a program enabling its customers to boost their savings through gift card drawings and in-store promotions at its 16 locations in the two markets.
“As we enter our second year in these markets, we remain committed to delivering fresh produce, quality meats, and private and national brand products at unbelievable prices,” noted Meg Ham, president of Salisbury, N.C.-based Bottom Dollar, a division of Delhaize America. “Also, we look forward to continuing to expand our presence in this market in 2013.”
The discount banner opened its first 14 stores in the areas in early 2012, and opened two more locations this past summer. Thirteen of those stores are in the Pittsburgh market, and three are in Youngstown. Bottom Dollar operates a total 53 stores in three states: Pennsylvania, New Jersey and Ohio.
As part of the first-birthday celebrations, customers could save on grocery bills via random hourly giveaways and promotions in Bottom Dollar stores, including free gift card promotions; help give back to the community by “liking” Bottom Dollar’s Facebook page, with each new “like” spurring the banner to donate $10 to the Greater Pittsburgh Community Food Bank and Second Harvest Food Bank of the Mahoning Valley, up to $5,000 for each organization; and earn triple Classroom Connections points for local schools.
Bottom Dollar also donated 50 thermal boxes, valued at $5,000, to the Greater Pittsburgh Community Food Bank to aid its hunger relief efforts. Additionally, the discount grocer is providing $5,000 worth of food to the Second Harvest Food Bank of the Mahoning Valley’s “BackPack” program.
The banner has created about 700 jobs for the greater Pittsburgh and Youngstown areas, as well as expanding its savings membership card program to more than 202,000 customers.