Botsford & Goodfellow Launches Traceability Program

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Botsford & Goodfellow Launches Traceability Program

Produce distributor Botsford & Goodfellow has selected YottaMark, Inc.’s HarvestMark solution for its watermelon traceability initiative.

The Clackamas, Ore.-based company distributes conventional and organic Hermiston watermelons across the Northwest. The company will work with five watermelon suppliers — Bellinger Farms, Pollock & Son Farms, Steve Walker Farms, Walchli Farms and Walchli Ranches — to deploy a PTI and item-level traceability program beginning this month.

“We decided to implement both PTI and item traceability because we saw the value in taking the lead and getting onboard now — ahead of the deadline — to comply with the industry initiative while also creating a new way to connect with consumers and promote our watermelons, our farmers and growing practices,” said Chris McNamee, Botsford & Goodfellow VP.

Botsford & Goodfellow will deploy HarvestMark PTI to simplify the GTIN assignment process, and easily apply PTI-compliant labels to each watermelon bin. HarvestMark PTI systems will be used at each packinghouse to meet the labeling requirements and automatically capture key harvest and packing data. Individual watermelons will also carry a unique traceability code that links to specific harvest and packing information.

Redwood City, Calif.-based YottaMark specializes in product traceability and authentication solutions for companies in the fresh food, electronics and consumer goods industries. To date, over 1 billion produce packages have been enabled with HarvestMark codes to speed response to suspected recall events and deliver on-demand product information throughout the supply chain.