Bloom Goes Mobile with Free iPhone App

Shoppers at Food Lion’s Bloom stores can now access weekly specials, search recipes, manage shopping lists and find their nearest Bloom using their iPhone, iPad, and iPod devices using a new mobile app released by the grocer today.
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"At Bloom, we look for opportunities to leverage technology to enhance our guests shopping experience," said Tammy DeBoer, VP of Bloom. "This new mobile application, from Mercatus, is user-friendly and makes it easy for our shoppers to connect with us and plan family meals."

The mobile application, developed in partnership with Mercatus Technologies, gives shoppers access to weekly specials with the capabilities to build and manage virtual shopping lists and view recipes through the grocer's Taste Mapper system.

The free app is available for download at the iTunes library: http://itunes.apple.com/us/app/bloom/id440784223?mt=8.

Salisbury, N.C.-based Bloom is a subsidiary of Brussels-based Delhaize Group that operates 49 stores in the Southeast Virginia and Washington, D.C. areas.