Bloom Debuting New Products, Prices and Look

Delhaize banner Bloom is reinvigorating its seven stores in the Hampton Roads, Va., area by cutting prices, offering more organic and gluten-free options, and introducing such décor improvements as easier-to-navigate aisles, a new color scheme and better lighting.

The changes are the result of recent surveys of customers in the region, Benny Smith, a spokesman for Salisbury, N.C.-based Food Lion LLC, a subsidiary of Belgian retail conglomerate Delhaize Group, told the local Virginian-Pilot newspaper. The refreshed Blooms will open on Wednesday with special events such as food giveaways.

“We’re just trying to really refocus our energies in the Hampton Roads area,” Smith was quoted in the newspaper, “because it’s a high-performing area for us.”

The Bloom banner first rolled out in 2005.