Blissed Out

Consumer demand for new salad blends has inspired Monterey, Calif.-based Dole Fresh Vegetables to create Butter Bliss, a combination of butter and baby red leaf lettuces. Along with a sweet and subtle flavor profile, Butter Bliss features a tender texture that goes well with light, fruity vinaigrettes. Supported by an in-store merchandising, digital advertising and PR campaign, including the development and distribution of several blend-specific recipes the item retails for a suggested $2.99 per 6-ounce bag. For more information, visit www.dole.com.