Blackhawk Network, a prepaid and payments network and former subsidiary of Safeway, has launched an incentives division that will cater to the retail industry.
The division, called Blackhawk Engagement Solutions, provides customized incentive and engagement solutions for consumer promotions, employee rewards and recognition, and indirect sales channel marketing programs.
“At a time when businesses increasingly rely on incentives to change behaviors and motivate people, Blackhawk Engagement Solutions provides a comprehensive suite of tailored incentive and engagement solutions that can cause beneficial change in the behavior of their consumers, employees and sales channels,” said Juli Spottiswood, SVP and general manager of Blackhawk Engagement Solutions. “In addition to our varied product offerings, we plan to continue to regularly conduct research identifying the best opportunities to drive innovation and thought leadership so that we may deliver clients the most relevant solutions and best user experience for a good value.”
The new division resulted from the recent acquisitions of incentives providers that include parago, InteliSpend, CardLab and Incentec Solutions.
Blackhawk Network debuted in 2001 as a subsidiary of Safeway. On April 14, 2014, the grocery chain completed its spin-off of Blackhawk Network Holdings.