Blackhawk Launches E-Gift Platform

Blackhawk Network, a provider of prepaid and financial payments products for consumers and businesses, has launched Blackhawk Digital, a platform designed to make offering e-gifts and prepaid cards online easy for startups, ecommerce companies, payment companies, marketers and others.

Through Blackhawk Digital, Blackhawk Network’s large network of national and local retailers has been integrated into a fully-featured e-gifting platform. Companies can leverage the increasing use of social media, digital wallets, and other digital payment apps and services to effectively deliver e-gift and prepaid card powered offerings. The platform supports sales, marketing and consumer engagement tools that connect today’s multi-channel shopper to one of the largest networks of retail brands.

“We are finding that branded retail products and services that provide ready access to funds are the most valuable engagement tool for directly driving brand loyalty, digital marketing and sales," said Talbott Roche, president, Blackhawk Network. “Blackhawk Digital is like buying a customer relationship management system already filled with new business contacts. Companies can immediately develop the products, services and marketing campaigns they need to reap the benefits of prepaid digital commerce.”

With a platform that integrates leading retail brands with a strong financial infrastructure and set of developer tools, Blackhawk Digital provides a complete solution to manage the unique opportunities that prepaid products and retailer marketing services provide to digital products. The patent-pending service offers social commerce-oriented online and mobile services, compatible with all smartphone and developer platforms, simplifying integration for digital marketplace partners while providing access to the market’s leading network of retailers. It also allows customers to get real-time balance updates, manage and register multiple cards in one place, pay and buy with the mobile app, and receive promotional offers.

Blackhawk Digital’s services and APIs are currently adaptable for inclusion in all digital commerce platforms.

Safeway-owned Blackhawk Network provides prepaid and financial payments products for consumers and businesses. The company’s Gift Card Mall offers popular prepaid gift card, telecom and financial service brands.