BJ’s Taps PRN for In-club TV Programming

BJ’s Wholesale Club has chosen digital place-based media services provider Premier Retail Networks Inc. (PRN) to provide video programming for the Westborough, Mass.-based retailer’s in-club television department.

According to the multiyear agreement, San Francisco-based PRN will offer strategic content and creative services, including best-in-class high-definition (HD) 1080p programming, custom production services and a custom branding package. BJ’s members will be able to view the programming and receive HD information at the point of purchase. The vendor will additionally provide BJ’s with national and regional advertising sales representation and support with advertisers and agencies across the United States.

With the addition of BJ’s’ 189 clubs, PRN’s HDTV Network now boasts more than 70 million commercial viewers monthly across more than 3,255 retail locations.

“We’re very well aligned with PRN’s strategic approach to creating engaging and effective content focused on the member experience at BJ’s,” said Chris Maynard, the retailer’s television buyer. “Their long track record and established best practices around content and creative services will greatly assist us in demonstrating the quality of our offering and informing the BJ’s member who is considering a television purchase.”

“BJ’s has fine-tuned a very successful formula for bringing its members high-quality, brand-name merchandise for low prices, and we’re looking forward to further enhancing that shopping experience by providing informative, relevant and timely HD programming,” added PRN president and CEO Richard Fisher. “This new relationship also presents an important strategic addition to our ad sales efforts by providing marketers with the ability to reach additional, highly desirable consumers on the East Coast.”

Among PRN’s other retail customers are Acme Markets, Albertsons, Associated Food Stores, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target and Walmart.

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