Bison Month Celebrates Greater Demand

Annually observed July Bison Month is when American bison producers and marketers promote the meat’s burgers, steaks and roasts as a summer grilling alternative. According to the National Bison Association (NBA), the growing demand for bison meat reflects the desire among many consumers to enjoy proteins as part of a healthy lifestyle and a healthy environment.

“There's no doubt that people are embracing the great taste, the great nutrition and the sustainable story of bison,” said Dave Carter, executive director of the Westminster, Colo.-based association. “There’s nothing more all-American than a bison burger or a bison steak on the summertime grill.”

Added Carter: “If people want to enjoy bison meat this July, they can find plenty of recipes on the NBA website,”  noting that additional site features include nutritional data, cooking tips, information on bison ranching and a “Where to Buy” tab enabling consumers to find locally raised bison meat easily.

Bison meat is becoming increasingly common at retail stores and on restaurant menus, according to Carter, who notes that most natural food stores and many conventional supermarkets, as well as farmers’ markets across the country, now offer the protein.