Big Y to Implement Nexpansion's Endless Aisles Technology on its Web Site

NORTH BRUNSWICK, N.J. and SPRINGFIELD, Mass. - Big Y customers in Massachusetts and Connecticut will now have access to thousands of additional products beyond what their brick-and-mortar stores offer, thanks to a new partnership with neXpansion, which offers its Endless Aisle technology to retailers.

The service, available on Big Y's Web site, will be custom branded under the name Big Y Unlimited Choices. Customers using the service will have online access to more than 30,000 items not carried in the company's retail stores, such as unique ethnic and specialty foods. An assortment of non-food items such as small electronics, housewares and gifts will also be available.

"Because we are continuously looking for ways to enhance the service and value we bring to our customers, we are pleased to be able to offer them another 30,000 products through the Unlimited Choices progmam," said Dan Lescoe, senior VP of mechandising for Big Y.

NeXpansion is the founding company of
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