Big Y to Deploy Web-based Strategic Pricing Software

Big Y Foods, Inc. plans to deploy strategic pricing software that is offered in a Software-as-a-Service (SaaS) model to better adjust pricing for the markets it serves.

The retailer selected Sacramento-based Revionics for the solution. “We have been strong believers in strategic pricing technology for many years, and we [will work] closely with Revionics to ensure that our pricing is aligned with customer needs and expectations,” said Phillip Schneider, VP of sales at Big Y. “Revionics strikes a very good balance between solution maturity and vendor agility, and they demonstrated an excellent commitment to customer partnership.”

The Revionics Advanced Pricing System (RAPS) was developed to generate increased sales and profits through its demand intelligence and proprietary pricing science. The planning and execution system optimally determines base pricing, promotional and ad pricing, temporary price reductions, and markdowns. The service includes advanced price modeling, optimization on demand, scenario forecasting and advanced category analytics.

Headquartered in Springfield, Mass., Big Y operates 57 stores throughout Connecticut and Massachusetts, with over 9,100 employees.
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