Bi-Lo Recruits Shoppers to Help Fight Breast Cancer
As a way to mark National Breast Cancer Awareness Month in October, Bi Lo shoppers can support Susan G. Komen for the Cure by purchasing a pink scan card at checkout in any Bi-Lo store. Available through Oct. 19, the cards add an extra dollar to a shoppers’ grocery bill, with all of the proceeds going to breast cancer awareness and research initiatives.
While the scan card program is back for a second year, the Southeastern regional grocer’s support of local Susan G. Komen Race for the Cure events, which goes back 16 years, has to date raised more than $500,000 in funds.
Additionally, Bi-Lo will feature in its weekly ads products from vendors that support Susan G. Komen for the Cure so shoppers can further show their support of breast cancer awareness and research while saving money on groceries.
“Susan G. Komen for the Cure has made a major contribution to awareness of and research for the cures to breast cancer,” noted Carol Browning, executive director of Bi-Lo Charities, which oversees Bi-Lo’s charitable giving programs. “Together, we can make a big difference for the women and families of those affected by this debilitating form of cancer.”
Mauldin, S.C.-based Bi-Lo operates 207 supermarkets and employs about 15,100 associates.