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BI-LO Expands Micro-Marketing Strategy

GREENVILLE, S.C. -- BI-LO here said it is upgrading its ability to micro-market to shoppers, by deploying planning and forecasting applications that enable it to tailor shelf assortments tailored to more specific local customer demand.

Bi-Lo's supplier for the project is Scottsdale, Ariz.-based JDA Software.

"At BI-LO, we've embraced a strategy of getting closer to our customer," said Carol deWitt, BI-LO's v.p. of information systems. "By licensing Intactix Knowledge Base, and adding Space and Floor Planning by Intactix licenses, we expect to greatly enhance our ability to deliver a precisely tailored product assortment to each of our localized markets."

"Our customers' satisfaction should increase because our stores will do a better job of appealing to our customer demographics in specific neighborhoods," deWitt said. "Our company will win because the optimized shelf assortments should drive increased traffic, sales and profits, which really are our ultimate goals."
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