A Better-tasting Kombucha
It may have a history going back over 2,000 years in Russia, the Himalayas and the Far East, but most Americans have never heard of kombucha. The fermented tea beverage has gained a small but loyal following in the West for its healthy attributes, but most consumers would be put off by the taste. Celestial Seasonings, a division of The Hain Celestial Group, Inc. in Melville, N.Y., aims to change that perception with its new line of raw, organic kombucha that the brand says is the first to be naturally enhanced with functional ingredients to provide specific wellness benefits. The five lightly effervescent varieties — Meyer Lemon Ginger for digestion, Superfruit for antioxidants, Berry Guava for metabolism, Pomelo Citrus for energy, and Tropical Blend for concentrated green food nutrients — feature a blend of fruits, herbs and botanicals, resulting in exceptional flavor, according to Boulder, Colo.-based Celestial Seasonings. Additionally, after fermentation, live and raw kombuchas like Celestial Seasonings’ new product line contain naturally occurring probiotic organisms and acids that may promote gastrointestinal health, and enhance and maintain vitality. A 16-ounce bottle retails for a suggested $2.99 to $3.49. More information is available at www.hain-celestial.com/.