The Better Chip Beet and Chipotle Flavors

The Better Chip brand will bring some heat to the deli section in 2014 with new flavors inspired by two top culinary trends -- Beet and Chipotle – adding to the brand’s existing Jalapeño, Spinach & Kale and Corn flavors. The Better Chip Chipotle features red ripened jalapeño peppers smoked over wood chips and then crushed and cooked into a double corn masa base; while The Better Chip Beet is made from fresh beets, chopped and cooked right into each chip, producing a bold and bright flavor. As a vegan-friendly, verified Non-GMO option, The Better Chip products are available nationwide for an SRP of $3.49-$3.99 for a 6.4-ounce bag.