Belle Foods Selects Customer Engagement Platform

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Belle Foods Selects Customer Engagement Platform


Belle Foods LLC has chosen WalletBuilder platform from cloud-based customer engagement management software company Accelitec Inc. to support the family-owned Southeast regional food retailer’s customer engagement management program at its 57 store locations. WalletBuilder aims to help retailers improve customer retention and store profitability.

Describing the selection as “a very important investment for our company,” Bill White, CEO of Birmingham, Ala.-based Belle Foods, said: “Accelitec’s WalletBuilder is innovative, integrates to IBM ACE, is technically sound, and is a platform we can leverage immediately as well as in the future.”

“We went through a very rigorous process of determining just the right partner for this critical, customer-facing program,” added Belle Foods Director of Business Development Gregg Tautkus. “The Accelitec WalletBuilder delivers on our strategy of using digital tools to make the shopping experience at Belle Foods more engaging while remaining refreshingly simple for our guests.”

Belle Foods’ “commitment to customer service is a priority that aligns perfectly with the WalletBuilder platform,” noted Tom Bartz, CEO of Bellingham, Wash.-based Accelitec.