Beer Light

Utility lighter brand Scripto and brewer Anheuser-Busch have teamed up to continue past success in the utility lighter category by releasing a new Anheuser-Busch Utility Lighter Collection. The Budweiser- and Bud Light-branded outdoor utility lighters are equipped with a child-resistant mechanism and Scripto’s patented “jet flame,” allowing them to light and stay lit in windy conditions, according to Ontario, Calif.-based Calico Brands, which manufactures the Scripto product line. The utility lighters have a suggested retail price of $6.99 each, and are available in a variety of display vehicles, including floor displays, mini power wings, counter displays and open stock. To learn more, call 800-LIGHTER or visit www.calicobrands.com.

- Nielsen Business Media