Beef Industry Fires Up Sizzling Promos

An exciting lineup of beef promotions for 2010 will build upon the success of last year’s beef sales at retail, according to members of the marketing team of the National Cattlemen’s Beef Association (NCBA), which contracts to manage retail programs for the beef checkoff.

Working with both traditional and new partners for this year’s calendar, the beef promotions will help retailers capitalize on opportunities to sell more beef, while providing savings to customers shopping the meat case.

“Our 2009 beef promotions were very successful and allowed consumers to continue enjoying beef at home as they were tightening their food budgets,” said Shelley Bradway, marketing manager for Centennial, Colo.-based NCBA. “We have another great promotional calendar in place this year to encourage customers to choose beef at the meat case for all of their dining occasions.”

Coupons are an important part of this year’s promotional efforts. It’s anticipated that nearly 300 million vendor and more than 100 million beef-specific money-saving coupons will be distributed through the various promotions in 2010. Highlights of this year’s promotions include:

January-September: Kraft A.1. Steak Sauce in-store promotion

March: Heinz’s Classico and New York Brand Texas Toast Beef Bolognaise recipe promotion

May-July 4: Anheuser-Busch’s “Bud Family” Hispanic promotion

May-Sepember: Alberto-Culver’s “Mrs. Dash Healthy Beef Salad” promotion

September: Sutter Home tailgating promotion

Other promotional partners for 2010 include Hormel, the McIhenny Co.’s Tabasco Sauce, Hefty, T. Marzetti Co., Success Rice, Wholly Guacamole and Salsa, Snyder’s of Hanover Tortilla Chips, and MegaMex Foods.

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