Beef Checkoff Beefs Up Retail Marketing Team

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Beef Checkoff Beefs Up Retail Marketing Team

DENVER - The National Cattlemen's Beef Association (NCBA) based here has added two new members to its Beef Checkoff-funded retail marketing team.

Steve Leigh and Wendy Smith have joined the organization to extend checkoff dollars and help supermarket retailers effectively market beef and increase beef demand among their customers, NCBA said.

Prior to accepting NCBA's director of retail relations, Steve Leigh served as manager of private label and seafood at wholesaler Nash Finch. His prior work experience also includes 28 years with Albertsons, managing the meat program in the California divisions.

Wendy Smith, NCBA's new associate director of retail marketing, joins the organization after serving as manager of marketing services at Swift & Co. Her experience includes consumer marketing, customer communication and creative development of marketing programs and materials.

Jim Henger, NCBA's executive director of retail marketing said: "Steve and Wendy's experience in combination with the retail marketing managers allows us to maximize checkoff dollars and help our retail partners increase beef demand in their stores."