Bashas’ to Enhance Loyalty Card Promotions, Tracking

Bashas’ Family of Stores, plans to enhance the value it delivers members of the Bashas’ Thank You loyalty card programs.

The grocer is working with Cambridge, Mass.-based Incentive Targeting to create, implement and measure these loyalty card promotions. “This new relationship will accelerate our loyalty card promotions, and provide more value through Bashas’ Thank You Card,” said Robert Ortiz, Bashas’ VP of sales and marketing. “Vendors can now provide more targeted offers to specific Bashas’ shoppers, and they’ll have the ability to track the results instantaneously and over time.”

Vendors working with Bashas’ on Thank You Card promotions will now have instant access to sales and shopper insights down to the per-store, per-SKU level.

Incentive Targeting provides a web-based system for retailers and consumer product marketers to create, manage, and measure behaviorally-targeted promotions. Through patent-pending software, Incentive Targeting enables targeted, pay-for-success marketing and real-time analytics across hundreds of stores and millions of shoppers.

Chandler, Ariz.-based Bashas’ Family of Stores operates more than 120 stores under the banners of Food City, AJ’s Fine Foods, Sportsman’s Fine Wines & Spirits, Eddie’s Country Store, and both Bashas’ and Bashas’ Diné supermarkets.