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05/15/2012

Baseworx Base Coat

Cutex Brands LLC’s Baseworx is the first nail polish base coat formula to incorporate bio-ceramic technology for longer-lasting manicures. The product uses an extremely fine powder that bonds significantly to proteins such as keratin in fingernails, as well as protecting nails longer and creating a smoother, stronger nail as it fills in ridges and masks other imperfections, according to St. Louis-based Cutex, which adds that while the base coat works with any type of nail and polish, it can also be worn alone for a clean, natural, shiny look. The SRP is $7.99 for a 0.5-fluid-ounce bottle.

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