Barch-Niles Tapped to Lead Emilia Personal Care

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Barch-Niles Tapped to Lead Emilia Personal Care


Renee Barch-Niles has been named president and GM of Emilia Personal Care Inc. and will be responsible for the marketing, sales, supply-chain and financial results for all North American operations of the Columbus, Ohio-based company.

"As we continue to invest in driving North American expansion and growth, we are extremely confident in Renee's ability to help Emilia Personal Care reach its sales potential in North America," said Gabi Politzer, CEO of Emilia Group, the parent company of Emilia Personal Care. "Her proven success in business-to-business strategies and her understanding of critical sales and marketing issues facing Emilia Personal Care and the retail industry make her uniquely qualified to lead Emilia's growth initiatives."

A past Progressive Grocer Top Women in Grocery recipient, Barch-Niles joins Emilia Personal Care at a time of rapid company growth following more than 16 years of sales, marketing and operations experience in the consumer goods/retail industry. During her eight years with Daymon Worldwide, Barch-Niles most recently served as a VP in a retail operations role, where she was responsible for sales, marketing, analytics, account P&L and execution of private brand strategy. Prior to that, she was VP of global business development, where she led a team dedicated to private brand business growth focused on category management, innovation and relationship expansion.

Earlier in her career, Barch-Niles held a series of marketing, sales and strategy positions, including senior director of marketing and brand development for GT Entertainment, a leading direct-to-consumer marketing company, with a focus upon building its health and beauty brand portfolio.

"I am honored to be joining the leadership team of Emilia Personal Care," said Barch-Niles. "It is a unique time, given the pace of innovation in private brand beauty and personal care, and Emilia Personal Care has rapidly emerged as a leader in this important space.”

Emilia is a leading beauty and personal care manufacturer specializing in private brand consumer products for supermarkets, drug chains, mass merchandisers, warehouse clubs, specialty stores, buying cooperatives and wholesalers.