Balance Bar Helps Fans ‘Outlast’ Their New Year’s Resolutions

In an effort to help consumers stay committed to their New Year’s resolutions this year, the Balance Bar Company has launched its “Outlast Your New Year’s Resolutions” Facebook contest to win a personal coaching session with Amber Rosenberg, certified life coach and Balance Bar’s official Resolutions Guru. The contest runs through Jan. 18.

With data suggesting that nearly 80 percent of all resolutions are broken by the end of January each year, Balance Bar hopes to encourage consumers to “Outlast” their New Year’s resolutions and find better balance in 2013.

"Each year I hear that people's top resolutions include losing weight, getting fit and finding more organization," Rosenberg said. "These are great goals, but the key for lasting success is setting them the right way – with a balanced approach."

In addition to the personal coaching session, the contest’s prize package features Balance Bar products and other items to help consumers achieve their goals. Twitter users are encouraged to take part in a live, two-hour Twitter chat with Rosenberg and Balance Bar on Jan. 9 at 1:30 p.m. EST to learn more healthful tips.

"Our philosophy at Balance Bar has always been about helping to create balance and enjoying a healthy lifestyle," said Katia Facchetti, CMO for New York-based Balance Bar Company. "Our products could be considered a secret weapon or personal life coach in every consumer's briefcase, purse or gym bag – cheering them on and providing the lasting energy and great taste to outlast and accomplish any goal they set."

For more information about the Balance Bar "Outlast Your New Year's Resolutions" contest, visit Balance.com.