Author Yarrow to Speak at NARMS Spring Conference

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Author Yarrow to Speak at NARMS Spring Conference


NARMS International has revealed that Kit Yarrow will be a general session speaker at its Sunday, April 10, 2011, opening session at the 16th annual NARMS Spring Conference in Monterey, Calif.

Yarrow is a professor of psychology and marketing at Golden Gate University and a recipient of the institution’s 2009 Outstanding Scholar award. Her book, “Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail,” was described by Publisher’s Weekly as “a must-read for all who hope to keep their companies relevant and viable.”

“Kit Yarrow will anchor our opening general session,” said NARMS President/CEO Dan Borschke. “Her presentation will help contribute to our NARMS-U educational efforts as she shares ‘The Marketing Guide to Hooking-Up with Gen Y.’”

As a recognized consumer expert, Yarrow is often called upon by the media to explain and predict consumer behavior, and has consulted with General Electric, Del Monte and Nokia. A frequent guest on “Good Morning America” and “Marketplace,” she has been a visiting scholar teaching consumer behavior at universities around the world, including Stanford, Cornell and UC Berkeley.

The nearly 400 member companies of the National Association for Retail Marketing Services perform more than $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. Stevens Point, Wis.-based NARMS represents all classes of trade, including grocery, drug, mass merchants, value retailers, specialty and convenience retailers.

More information is available at, including details about the 16th NARMS Spring Conference and Exposition at the Portola Plaza Hotel on April 9 through 12, 2011.