ARTICLES BY THIS AUTHOR

• 3/16/2025

  Embracing a Product-Led vs. a Brand-Led Mindset in Private Label

  Find out why it makes all the difference for retailers

  Todd Maute

  
• 12/19/2024

  The Most Important Question Private Brands Aren’t Asking Themselves

  Do consumers want to buy, or do they “have” to buy, your brand? Yes, there’s a difference

  Todd Maute

  
• 8/27/2023

  Use Private Label Package Design to Improve Your Supermarket’s Customer Experience

  Items can serve as strategic tool to build loyalty to your store, awareness of your brand

  Todd Maute

  
• 6/10/2021

  Unlock Perimeter Potential With These Brand-Building Ideas

  Retailers can improve perimeter perceptions and win shoppers’ minds

  Todd Maute