Author Profile

Ethan Goodman is SVP with The Mars Agency, which is headquartered in Michigan. He is a veteran marketing strategist with expertise in digital commerce and shopper marketing. Prior to his current role, Goodman built, grew and managed The Mars Agency's e-commerce and innovation practice groups.

The Mars Agency is an independently-owned global marketing practice with a growth-for-clients focus. It specializes in marketing to (and finding growth opportunities through) shoppers, consumers and retailers across the ever-expanding omni-commerce environment.