Alexandra Trott

Director of Business Development Consulting for Merchandising, 84.51°
Send a Message

Author Profile

As director of business development consulting for merchandising at 84.51°, Alexandra Trott is responsible for ensuring CPG clients are getting value and insights out of 84.51°’s data by enabling 84.51° Stratum. Her consumer insight expertise in the natural and organic food category helps support Cincinnati-based Kroger’s multidisciplinary, customer-focused strategy for the natural foods department.

ARTICLES BY THIS AUTHOR

07/14/2022

Natural and Organic Brands: Finding (and Keeping) Their Place in Shoppers’ Baskets

Kroger provides insight into how it maintains its edge in this key category