A&P Rolls Out Clipless Coupon Program

The Great Atlantic & Pacific Tea Co., Inc. (A&P) today introduced “Red Tag Online Savings,” which the grocer said is the first paperless and completely digital coupon service offered by a supermarket chain in the metropolitan New York area. Customers who are club card members at A&P, Waldbaum’s and SuperFresh will be able to visit the banners’ Web sites and “save” the coupons they want to their club cards. The savings will automatically be deducted at checkout.

Also today, A&P banner The Food Emporium introduced a similar service for its Fresh Club card members, Fresh Online Savings, which the gourmet chain bills as the only paperless and completely digital coupon service available in Manhattan.

“We are a company with a history of providing customers with exciting new offerings that make their lives easier and their shopping more affordable. It is our deep commitment to continue this privilege by launching Red Tag Online Savings to our valued customers,” said A&P SVP, marketing and communications Jennifer MacLeod. “This is especially important to us, as now more than ever we are working to help our customers through these challenging economic times. Digital coupons will allow our customers to not only save money, but time as well. Now, saving more is effortless.”

Both paperless coupon programs are the result of a partnership between A&P and Zavers, a digital promotions platform provider based in Kansas City, Kan.

“Within the Red Tag Online Savings program, consumers will find over $40 in savings on nearly 30 well-known brands,” noted Zavers president and CEO Thad Langford. “A&P is known for its long history of innovation, and this latest example will provide an easier, more environmentally friendly way for consumers to save on the products they want.”

Montvale, N.J.-based A&P operates 435 stores in eight states and the District of Columbia under the following banners: A&P, Waldbaum’s, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh and Food Basics.
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