A&P Expands Live Better! Wellness Club Offerings

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A&P Expands Live Better! Wellness Club Offerings

06/27/2010
The Live Better! Wellness Club at A&P, SuperFresh, Waldbaum’s and Pathmark stores throughout the Northeast now includes the Fresh&Healthy Rewards program and a special promotion for free prenatal care and children’s vitamins.

As part of Fresh&Healthy Rewards, every time a Live Better! Wellness Club member spends $50 in the produce department, she’ll receive a coupon for 20 percent off a future produce purchase. Customers can sign up to join the club at the courtesy desk or pharmacy of their local store operating under one of the above-named banners operated by the Atlantic & Pacific Tea Co., which is based in Montvale, N.J.

The vitamin promotion for Live Better! Wellness Club members covers products for mothers-to-be and children up to the age of 7. After a customer picks up her 12th free refill of prenatal or children’s vitamins, she’ll get a $10 gift card that can be used at any A&P, SuperFresh, Waldbaum’s or Pathmark supermarket. All shoppers need to do is pick up a loyalty card at the store pharmacy, and the pharmacist will then punch the card each time she gets prenatal or children’s vitamins at any A&P banner location.